Hand Touching Production by Tropicana
Tropicana is one of the biggest juice companies in the world. In 2012, they became most selling global brand in Europe. Tropicana met with consumers in Turkey in 2013. First time in Turkey is considered to be the most delicious fruits from the local area, taking turns on the juice.
The most important difference with other juice brands is the fruit is completely natural and collected by Turkish farmers. In this way, we have decided that our products are not touchless, Turkish farmers choosing the best fruits by touching and caring them. And not only by touching also the wind, the weather conditions and all this kind of natural things effects the taste of the fruit.
So we decided to create a new website. The site has 3 parts. In the first part, we upload videos of Turkish farmers. They told us how to put their loves to Tropicana fruits and after that we posterise them to outdoors and billboards. In the second part, we make a little quiz and give out some Tropicana samples to the users. In the third part we talked about our production period and everybody can easily get our freshness and naturalness.